A Word of Introduction

January 7, 2010 at 7:46 AM Leave a comment

What is The Radical Ear? A blog about listening.

Working as a consultant in Asia during the 1980’s and 1990’s, I spent a lot of time interviewing HP’s customers about IT. My task: find out what CIOs need, and transmit it back to HP, so they could put together sophisticated products for mission-critical operations, and develop a unified regional strategy.

In other words, I was hired to listen.

Surprising, isn’t it, that a company with so many brains and resources on tap would have to pay someone to do such a basic task. But HP had found that real listening, the kind that brings strategic insight, isn’t easy. Especially in complex environments over different markets.

Moreover, as I learned in those early days, listening is a fundamental element of competitive advantage, because listening drives the innovation process, as well as the sales process.

The problem is, listening is hard (we’ll go into the reasons in later posts). It’s even harder – and much more expensive – to listen to a lot of people at once.

12 years ago I set up a company called i-OP to develop sophisticated listening tools. The idea was to enable companies to listen powerfully and deeply via the Internet, and to make use of the resulting insights in 3 areas: lead generation, product development, and guiding the innovation process.

What have I learned in those 12 years? If you follow The Radical Ear, you’ll find out. My idea is to share my findings in the three areas I mentioned above, listen to your feedback, exchange ideas, and help companies innovate faster and better.

The conversation begins here.


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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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