True Fans

January 29, 2010 at 3:57 PM Leave a comment

A very worthwhile post at Conversation Agent about Kevin Kelly’s concept of 1,000 true fans (the number needed for an artist to make a living):

… you need to connect with your true fans. Why? Because they are the ones who:

* Love your stuff and share it
* Buy your product and services
* Help you build community around them
* Evangelize both the community experience and your products and services

Another way to put it: your customers are the source of your success. A true fan (or evangelist) is one who is committed to your success.

Too many businesses think of customers as a source of money, and they view the relationship as transitory. But we know that the greatest predictor of long-term revenue growth is Net Promoter score (a promoter is another word for true fan).

The core is to find, develop a relationship with and nurture those who are committed to your success, for they can reach where standard marketing messages cannot.

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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com

 

"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters

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