A very worthwhile post at Conversation Agent about Kevin Kelly’s concept of 1,000 true fans (the number needed for an artist to make a living):
… you need to connect with your true fans. Why? Because they are the ones who:
* Love your stuff and share it
* Buy your product and services
* Help you build community around them
* Evangelize both the community experience and your products and services
Another way to put it: your customers are the source of your success. A true fan (or evangelist) is one who is committed to your success.
Too many businesses think of customers as a source of money, and they view the relationship as transitory. But we know that the greatest predictor of long-term revenue growth is Net Promoter score (a promoter is another word for true fan).
The core is to find, develop a relationship with and nurture those who are committed to your success, for they can reach where standard marketing messages cannot.