Apple & Google: 2 Views of Customer Partnership
It seems you can’t read anything right now without coming across a mention of Apple, but Paul Gillin’s thoughtful post last week is worth a look.
Google and Apple are diametrically opposed in many respects. Apple creates delightful experiences. Its products are proprietary, closed and self-contained, but people love using them … Google’s vision is rooted in the potential of technology. [It] shares its ideas quite openly in public “labs” and is also prone to ending public experiments with little notice or explanation.
I’d add to this that Google is primarily a software company, and software’s product cycle is based on incremental innovation – small insights, speedily acted upon. Apple is primarily a hardware company, whose products have a longer life cycle. Google knows it has to innovate quickly, and they achieve that fast clock speed the best way possible – in very close partnership with their customers.