How Not to Generate Leads
I’ve mentioned before that 70% of all sales leads are discarded by sales teams, and the reason is the obvious one: poor quality.
A couple of posts on grokdotcom are adding some insight. Brendan Regan notes that marketers who try to increase their conversion rate often do so by lowering the quality of their leads. Ultimately, their boosting their own numbers and giving junk to sales.
Melissa Burdon lays into a site that asks for personal information too early.
Remember, it’s not about you or your sales process. Your visitors are volunteers in the process and are coming to your site with motivations and intent
It was Peter Drucker who said that in the dance between the customer and seller, the customer is the lead. That’s a hard fact for people to accept, but a necessary one.