Empathy & Innovation: Now We’re Talking!

February 10, 2010 at 11:52 AM Leave a comment

On the heels of a recent manifesto about the death of user-centered innovation comes an excellent piece in Business Week about the fundamentals of innovation:

Innovation is about growth, and growth takes empathy, creativity, and execution. Empathy, on an organizational scale, is a shared intuition for what people outside the company really need and value.

I could explain it, but Dev Patnaik does a fine job himself:

For individuals, empathy affords the ability to step outside their own perspective to see the world as other people do. For organizations, empathy is a shared intuition for the people who buy your products and services. That goes far beyond market research. Companies that create a widespread sense of empathy for the people they serve see new opportunities faster, have the courage to take a risk on new ideas, and make better decisions on all levels.

I urge you to read it, and see the path on which innovation will really take off in the coming decade.


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To innovate, close your ears? Bulldozing

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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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