Working Toward the “!”

March 4, 2010 at 7:59 AM Leave a comment

Often, in working with companies to promote innovation, we use a combination of our technology and the Jive platform. Recently I saw an exchange between two people conversing via Jive. One of them had prepared some interesting material, and the other was thanking him.

His comment: “This is amazing!!!”

Note the exclamation marks – a sign that the sharing of knowledge added significant value. Someone was energized and jazzed by the simple act of sharing information.

!We regularly ask our clients and customers about the experience we offer them. When they write “great!!!” with the exclamation marks, we know we’ve hit our mark. You know you’re doing the right thing when your relationships are being energized.

Innovations are based on ideas that energize us. And brand evangelists, our most valued asset, are just the result of relationships that have been energized.

So a “yes, we’re satisfied” isn’t enough. Go for the exclamation mark!!!


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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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