False Gods of the Dashboard

March 23, 2010 at 8:11 AM 1 comment

A nice post about dashboards at Dim Bulb.

Dashboards create the illusion that we can become all-knowing. Just stare at the data and be on top of everything – a master of the universe.

The problem is, as soon as we think we’ve become all-knowing, we stop learning. We lose the ability to be agile, to adapt and grow. Not surprisingly, dashboards are the big thing in companies that embrace a “knowing” as opposed to a “learning” culture.

A dashboard is a good example of a marketing false god. Everyone believes in these gods, and thinks, “Well, I made the right sacrifices, so I’m going to keep my job.”

The core of business is creating and nurturing relationships. Dashboards are useful, but they don’t tell you how to build relationships or turn customers into brand evangelists. When things get tough, false gods won’t save you.


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1 Comment Add your own

  • 1. Jillianne Welker  |  April 18, 2010 at 2:17 PM

    Dashboards in of themselves are tools. Like any tool, there are effective ways of using them. It comes down to trash in – trash out. We should focus on using the right tools to listen well and then finding ways to efficiently coalesce what we’re hearing into Dashboards.

    The basic reasons for dashboards are solid and I think we should be careful not to throw the baby out with the bathwater.


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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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