What’s In A (Twitter) Name?

March 25, 2010 at 1:23 PM Leave a comment

My twitter handle is undergoing a change. Formerly “iopinc“, it has now completed its final metamorphosis to “thompsNmorrisN“.

Big deal, right? Film at 11. I won’t pretend this is vital news. But it does reflect a change that’s been going on in business.

Perhaps it’s my traditional Midwestern reticence, but for years I tried to keep my own personality out of my work. Gaining attention for myself has never interested me. Even as Twitter came of age, I chose to name my feed after my company, not myself. What was important was what we offered, not who is in the driver’s seat.

But friends and colleagues, with whom I regularly discuss marketing ideas, kept urging me to put my name on more stuff. They knew that the age of the faceless company is fading – top CEO’s are household names. Lots of highschoolers know who Jeff Bezos is – in 1950, would teenagers have known the name of, say, the president of Sears?

As companies struggle to put on a flesh-and-blood face, business people are making their voices heard in greater numbers. In the Internet age, we all have the opportunity to make a name of some kind. And at times the conversation is really interesting.

Thus, my Tweets will now be under a version of my name: thompsNmorrisN.

Why thompsNmorrisN? My parents didn’t have the foresight to give me a 14-character name. If you have a baby coming, consider yourself warned.


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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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