Referrals in One Easy Lesson
Yesterday’s Duct Tape Marketing Blog had the results of a reader’s poll. John Jantsch’s observation on referrals:
What’s the number one consideration you make when giving a referral?
I had a list of 5-6 answers for people to choose from but “I trust they will do a good job” came in with 66% and “they provided me with a great experience” gobbled up the rest. Trust is always the most significant factor in a person’s willingness to refer, but a great experience is what gets them talking – you’ve got to have both.
Says it all. Build trust, and provide a great experience!