Referrals in One Easy Lesson

May 13, 2010 at 7:05 AM Leave a comment

Yesterday’s Duct Tape Marketing Blog had the results of a reader’s poll. John Jantsch’s observation on referrals:

What’s the number one consideration you make when giving a referral?

I had a list of 5-6 answers for people to choose from but “I trust they will do a good job” came in with 66% and “they provided me with a great experience” gobbled up the rest. Trust is always the most significant factor in a person’s willingness to refer, but a great experience is what gets them talking – you’ve got to have both.

Says it all. Build trust, and provide a great experience!


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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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