May 20, 2010 at 8:22 AM Leave a comment

A wonderful quote from the article on Google in The Atlantic about

…the Google concept of “permanent beta” and continuous experimentation—learning what does work by seeing all the things that don’t. “We believe that teams must be nimble and able to fail quickly,”

I love that “able to fail quickly”. It reminds me of the Churchill quote: “Success consists of going from failure to failure without loss of enthusiasm.” Innovators don’t fear failure – they see it so often, they’re old friends.


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Ban Buzzwords & Gobbledygook You Heard it Here First – Customers Spur Innovation

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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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