You Heard it Here First – Customers Spur Innovation
Okay, you didn’t hear it here first, but it certainly backs up what I’ve been saying. Siemens has published a detailed report on Open Innovation which BQF Innovation summed up nicely. The upshot: a greater percentage of respondents listed “customers” as a source of ideas.
That’s a greater percentage even than internal R&D or employees.
Open innovation refers to bringing outsiders like customers into the innovation process. Here’s the original one page report [.pdf link], which is worth reading. I find it interesting that Asia Pacific seems to understand best the importance of customer-led innovation. I have a few ideas on why that is, and you’ll be hearing back from me about that.
It would appear that if your company is engaged in active listening, it’s on the right track. And if it isn’t – well, no problem. Your competitors are sure to find a use for all those ideas.