You Heard it Here First – Customers Spur Innovation

May 24, 2010 at 9:55 AM Leave a comment

Okay, you didn’t hear it here first, but it certainly backs up what I’ve been saying. Siemens has published a detailed report on Open Innovation which BQF Innovation summed up nicely. The upshot: a greater percentage of respondents listed “customers” as a source of ideas.

That’s a greater percentage even than internal R&D or employees.

Open innovation refers to bringing outsiders like customers into the innovation process. Here’s the original one page report [.pdf link], which is worth reading. I find it interesting that Asia Pacific seems to understand best the importance of customer-led innovation. I have a few ideas on why that is, and you’ll be hearing back from me about that.

It would appear that if your company is engaged in active listening, it’s on the right track. And if it isn’t – well, no problem. Your competitors are sure to find a use for all those ideas.


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When “Looking Good” is No Compliment

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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



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