It’s no secret that today’s market rewards faster innovation. The Iridium disaster was a painful lesson on how 9 months in technology is an eternity.
Getting to market fast is important, but your product is not always going to be right. Which is why agility is as important as speed. Agile innovation means:
- Getting to market fast
- Evaluate quickly what works and doesn’t
- Coming up with the new version – fast
The software industry provides the model for innovation as we move from the industrial to post-industrial age. The old, closed innovation model (doing it all in-house) is too slow and expensive. Software these days employs:
- Community sourcing
- Agile iteration
- Open innovation (partnering and sharing technologies and methods)
By creating mashups of available enabling technologies, products get to market faster. You no longer own it all, but let’s face it – there’s no alternative anymore.