Disney’s Innovation Approach

November 17, 2010 at 12:42 PM Leave a comment

From CustomerThink – Ed Muzio talks about the Disney approach to innovation. Worth a look.

Muzio talks about Dreamers, Realists, and Critics. I’ll add that dreamers have a bad rep in business – people think of dreaming as a scattered, disorganized activity. In fact, dreaming succeeds wonderfully as the first step, providing it has a context.

Realists have dreamers as their context – they can look at dreams and cite the realities that the company has to work with to achieve them. Critics have both dreamers and realists as their context – that’s why their job is so easy.

But what context does a dreamer have? Then answer is: the vision. Companies succeed at innovation when they dream in the context of where they, their industry, and the world is going.

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Agile Innovation When Innovation Sucks

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Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com

 

"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters

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