Disney’s Innovation Approach

November 17, 2010 at 12:42 PM Leave a comment

From CustomerThink – Ed Muzio talks about the Disney approach to innovation. Worth a look.

Muzio talks about Dreamers, Realists, and Critics. I’ll add that dreamers have a bad rep in business – people think of dreaming as a scattered, disorganized activity. In fact, dreaming succeeds wonderfully as the first step, providing it has a context.

Realists have dreamers as their context – they can look at dreams and cite the realities that the company has to work with to achieve them. Critics have both dreamers and realists as their context – that’s why their job is so easy.

But what context does a dreamer have? Then answer is: the vision. Companies succeed at innovation when they dream in the context of where they, their industry, and the world is going.


Entry filed under: Uncategorized. Tags: , , , .

Agile Innovation When Innovation Sucks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com


"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters



%d bloggers like this: