The Infinite Loop

May 24, 2011 at 11:18 AM Leave a comment

Here’s a worthwhile post at Drew’s Marketing Minute about why, after a survey, it’s important to tell your customers what you’ve learned from them.

… it reinforces the message that you care about their opinion, you listen when they offer feedback and you are always trying to get even better.



My thoughts exactly. Drew calls it closing the loop. My only quibble here is that the loop never closes – once you’ve gained insights from your customers, it’s important to keep that channel open. If you let them know that you’re really listening, they’ll be happy to talk more. Which leads to more listening …

Advertisements

Entry filed under: Uncategorized. Tags: .

The Elusive Social Media ROI Open Source is for Hardware Too

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Thompson Morrison

Thompson Morrison

About Thompson

As CEO of FUSE Insight, Thompson Morrison uses powerful new web interviewing technologies to help businesses better align their brand with the needs and aspirations of their customers. Learn more at www.fuseinsight.com

 

"The single most significant strategic strength that an organization can have is not a good strategic plan, but a commitment to strategic listening on the part of every member of the organization." -- Tom Peters

Subscribe

twitter

%d bloggers like this: